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Nike Air Max SNDR
Date
March 2025
Project type
Event Marketing Campaign
Role
Project Manager: I coordinated team efforts, managing timelines, and ensuring seamless collaboration to deliver a high-impact campaign under our deadline.
Event Strategy: I developed the overall strategy and created a structured campaign plan and timeline, focusing on target audience engagement and event execution based off market research and personas.
Creative Collaboration: I worked closely with the creative's role to ensure alignment with Nike’s branding.
Pitching: I helped prepare and present the campaign to Nike’s team, ensuring we communicated the value of our ideas effectively.
Outcome
Our campaign was recognised as one of the best in my course at university, resulting in having an incredible and unique opportunity to pitch it directly to Nike, receiving positive feedback from the team. I also achieved a 1st grade in this university project.
Skills
Project management, strategic planning, event ideation and planning, identifying target audiences, team collaboration, presentation design and pitching, brand alignment, attention to detail, time management, market research.
For this project, I collaborated with a group to create a campaign to launch the Nike Air Max SNDR's in Paris. Our team developed a comprehensive marketing strategy, focusing on leveraging Paris as the backdrop to generate excitement around the launch.
