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Attic Brew Co.
Project Type
Campaign Plan
Date
December 2024
Role
Using the SOSTAC framework, I conducted a detailed analysis report of the brand’s current position, identified target demographics, and created a content calendar and creative assets. These included a focus on paid, owned, and earned media like social media ads, user-generated content (UGC), and influencer marketing strategies.
Outcome
I achieved a 1st in this university project, whilst also attaining my Digital Marketing Institue accreditation.
Skills
Marketing methodologies, strategic thinking, content planning and creation, photography, creative direction, consumer-centric mindset, communication and copywriting, visual storytelling, brand alignment, analytical thinking, social media strategy.
I worked on a Digital Marketing Institute brief, a campaign to improve the performance of Attic Brew Co.'s low-alcohol beer, Lucid, which was struggling to gain traction in the market. The challenge was to create a strategy and content based on our recommendation's that would elevate brand awareness and increase sales from November - January.
