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Social Media Manager for Airbnb Company
Project Type
Social Media Strategy
Date
April 2023
Role
When planning and designing materials, I analysed current trends and competition to determine the most beneficial strategy for customers to engage. I consistently posted visual content, including property photographs, which allowed me to showcase the interior design and qualities, ensuring potential guests had a positive brand image.
Advertising aesthetically pleasing photos of the Airbnb was a strategic and efficient approach to promote awareness, attract potential guests, develop trust with viewers to enhance the company's overall success.
Outcome
My work led to an organic reach of 1000 followers, increased bookings, engagement, and brand visibility; demonstrating my ability to manage social media channels, drive growth, and align marketing efforts with business goals.
Skills
Content creation, designing social media graphics, data analysis, written communication and copywriting, community management, brand alignment, strategic thinking and planning.
As the Social Media Manager for Capri13SA, I helped them grow their online presence and promote bookings. I created brand visuals, set up the company’s Instagram account, and developed a content strategy. I designed the logo, business cards, and social media graphics based on the client’s vision.
