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Disney+ Market Research Report
Project Type
Market Research based on consumer behaviour trends.
Date
October 2024
Role
I used primary and secondary research insights to create an engaging infographic that showcased my findings and recommendation's on how Disney+ could implement this into their marketing strategy based on their audience's habits and preferences. I used A/B testing to come to this conclusion.
Outcome
I achieved a 1st grade in this university project. The infographic visually presented key findings from my research and recommended actionable strategies for Disney+ to implement. It demonstrated my ability to blend data analysis with creative design to communicate insights effectively.
Skills
Market research, insight development, data visualisation, critical analysis, strategic communication, brand alignment, user-centric mindset, consumer psychology.
I created a market research report infographic focusing on Re-enchantment Elements to study consumer psychology; specifically, unleashing the joyconomy, and its ability to drive higher user engagement on Disney+. So, what does 'unleashing the joyconomy' mean? It means bringing joy, wonder, and emotional connection back into marketing to create meaningful, memorable brand experiences. My primary and secondary research indicated that nostalgia-driven content significantly boosts user satisfaction and loyalty.
