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Personal Brand Development
Project type
Industry Preparation & Brand Identity
Date
April 2025
Role
Using reflection, design, and trend research, I developed a full personal brand guidelines presentation, a TikTok travel trend report, and a reflective report using Driscoll's model.
Outcome
This project received a First grade (78%) and helped me define a clear direction for my future career in creative marketing and content strategy. Through reflection and brand development, I gained clarity on my personal goals and established the foundations for my dissertation project, which explores TikTok travel marketing and is also available in my portfolio.
Skills
Reflective analysis, strategic thinking and goal setting, trend research, visual identity and creative direction, brand storytelling, content strategy, digital asset creation, personal branding, written communication, critical reflection.
A strategic self-branding university project created as part of my final year, focused on defining my creative identity and professional direction within marketing. This project helped me align my academic growth with my long-term goal of building a personal travel and lifestyle brand, shaping how I plan to position myself creatively in the professional industry.
