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Head of Branding & Marketing
Outcome
This role resulted in the successful launch of a unified online presence and brand identity, including a purpose-built website and consistent social media strategy. The brand now communicates its services with clarity, attracts its target audience more effectively, and has structured promotional systems in place to support ongoing expansion and community engagement; with an increase in sales, engagement, and followers.
Skills
Brand strategy & alignment, website design & UX, digital marketing strategy, content creation, social media marketing, event marketing, campaign planning, copywriting, performance tracking & optimisation
As Head of Branding & Marketing at Love & Light Loughborough, I lead the brand’s creative direction, marketing strategy, and community growth across digital and in-person experiences. My role spans content creation, campaign planning, event coordination, partnerships, website management, and audience engagement, helping shape Love & Light into a recognisable and experience-led wellness brand within the local community.
I manage the brand’s social media presence across Instagram, Facebook, Google, and WhatsApp, developing cohesive visual storytelling, content strategies, reels, and campaigns designed to increase engagement, visibility, and bookings. Alongside this, I oversee the website and event platforms (Wix & Skiddle), optimising user journeys, event listings, SEO-focused service descriptions, and promotional content to support growth and conversions.
Beyond digital marketing, I coordinate and promote wellbeing experiences including sound baths, workshops, wellness fairs, and collaborative events with local businesses, wellness studios, and venues. Recent projects have included launching weekly sound bath events, developing countryside wellness experiences such as outdoor alpaca sound baths, organising collaborative events with yoga and wellbeing spaces, and creating integrated marketing campaigns to build anticipation, community engagement, and ticket sales.
I also produce copywriting and branded communications across social media, websites, event materials, community messaging, and print marketing assets, ensuring a consistent tone of voice and emotionally driven storytelling throughout every touchpoint of the brand.
